Preservation of Tiger Stadium

LSU TAF Raises Needed Funds with Interactive Stadium Tours and Seat Selection Website

In early 2012, the Tiger Athletic Foundation was well into planning Phase II of the Preservation of Tiger Stadium campaign. To obtain additional financing, the client needed a way to very quickly get donors to sign up for all of the newly planned seats & suites for the South End Zone Addition to the stadium. TAF was looking for a way to give potential donors a way to navigate through the planned seats and suites, view their availability, and reserve desired seats in a way that was not overwhelming.

Technology/skills applied:

  • Information Architecture
  • Visual and User Experience Design
  • Front-End Development
  • CMS Integration
  • Third-Party Integration
  • Email Campaign Integration
  • Analytics

Interactive Seat Selection Website Design

Interactive Seat Map Selection DesignLSU-TAF Preservation of Tiger Stadium Web Design

The Envoc Solution

An award-winning microsite, preservedeathvalley.com, was developed to market the Preserve Death Valley campaign. Working on a tight deadline, Envoc created the custom streamlined process which allowed TAF to quickly gather over 1,000 waitlist applications and assign over 3,000 seats and 60 suites to donors in less than a month’s time.

Envoc used the architect’s drawings and renderings of the football field to give potential donors and seat buyers a virtual tour of the planned addition. Not only were they able to see the location of each newly planned seat or suite from inside the stadium, but they were also able to view the field from there—the site virtually sat them in their new seats. The new website allowed TAF to successfully fund two campaigns by donors in record time: the Window Project and South End Zone Addition.

Key Features

  • Live interactive stadium views and seat selection
  • Management console with ranking and sorting capabilities for TAF administrators to assign seats in the stadium
  • Integration with a separate Microsoft SQL Server-based membership software package
  • Newsletter engine used for sending notices to the over 40,000 subscribers of the TAF newsletter
  • Third-Party Integrated Donation Form

Preservation of Tiger Stadium Web Design