Volunteer Louisiana Ad Campaign

Volunteer Louisiana improves the connections between citizens, volunteers, and opportunities

Volunteer Louisiana is a great organization that serves a valuable role in our community. To be more effective in their mission, they embarked on developing a state-wide campaign to promote volunteering and connect Louisiana's citizens and out-of-state volunteers with volunteer service opportunities available in all communities throughout the state. This campaign included conceptualizing impactful messaging, state-wide advertising, and a promotional micro-site to drive traffic to the Volunteer Louisiana website.

Technologies/skills applied:

  • Marketing Strategy
  • Concept and Branding
  • Information Architecture
  • Visual Design
  • Front-End Development
  • CMS Integration
  • Third-Party Integration

The "All We Need Is U" Campaign

Volunteer Louisiana approached Envoc to conceptualize a marketing strategy for this brand-new campaign. Envoc was tasked with creating the tagline, designing all promotional collateral, coordinating photo shoots and managing media buys. All of the promotional materials directed the audience to the visually engaging "All We Need Is U" micro-site that advocated volunteerism in the state of Louisiana. The campaign tied into Volunteer Louisiana's existing website and volunteer opportunity search capabilities.

 

Key Features

  • Complete branding strategy
  • Social media integration and micro-site
  • Promotional collateral design
    • Billboards
    • Signage
    • Shirts
    • Stickers

Volunteer Louisiana Advertising Campaign Billboard Design

All We Need Is U Campaign T-shirt DesignVolunteer Louisiana Ad Campaign Truck Wrap Design

Volunteer Louisiana Branding Logo DesignVolunteer Louisiana Web Design Wireframe

Volunteer Louisiana Website Design

The Volunteer Louisiana Website

Envoc was also involved in the development of the primary Volunteer Louisiana website. Within the site, Envoc provided an interactive map so users could find a volunteer center near them and also used an ExpressionEngine Content Management System to allow Volunteer Louisiana to easily manage and update their website with important new information. Volunteer Louisiana is now able to reach volunteers on a global basis and effectively communicate with all of them whenever a disaster occurs.

 

Key Features

  • Branding concept
  • Content management system (CMS) for easy website updates
  • Allows users to find and sign-up for volunteer opportunities near them
Volunteer Louisiana updated the microsite to celebrate 20 years
Volunteer Louisiana updated the microsite to celebrate 20 years
The campaign included a custom Twitter design
The campaign included a custom Twitter design
The campaign included a
The campaign included a "Show Us Your U" contest on Facebook
The news and events section of the Volunteer Louisiana website
The news and events section of the Volunteer Louisiana website