Well, first off, a TLA is a “Three-Letter-Acronym.” We get questions about these often. Here are some short definitions:
CRM = Customer Relationship Management
CMS = Content Management System – Usually something you use to manage the content, menu, and pages on your website without having to call a web developer or programmer. CMS systems range from simple to advanced, and range in cost from Free to $50,000 per license. A short call with our staff can help you understand the best CMS to implement.
SEO = Search Engine Optimization – The way you build your website so that search engines gobble the pages up and show them to visitors ahead of your competition. There is no magic bullet, though. You must be committed to write fresh content for your website in the form of articles and blog posts. The adage "Publish or Perish" is the same for the university as for the web.
There are many different silos of SEO which can be broken down into five main sections which we have listed and described below:
Local SEO – The practice of increasing search visability of brick-and-mortor businesses. The process of making sure local customers are able to find your business when doing online searches or research. This consists of making sure your business is listed on the appropiate directories (Google My Business, Yelp, etc.), and making sure your website and layout are structured correctly.
National SEO – SEO focusing less on ranking for specific geographic areas and more on ranking for broad keywords.
Technical SEO – Any SEO work that is done to a website aside from content creation. This kind of technical SEO work can include actions such as resizing images on a website to be smaller so a website loads faster, updating the URL structure of a website, adding proper JSON-LD and schema to a website, or using website traffic data and logs to help identify poor performing pages in order to fix them.
On-Page SEO – The practice of optimizing individual web pages in order for them to rank higher and earn more relevant traffic from search engines.
Off-Page SEO – Refers to actions taken outside of your own website that impact your rankings within search engine results pages (SERPs). Typically includes items such as link building or building up your social media profiles.
SEM = Search Engine Marketing – A form of Internet marketing where you pay for clicks, placements, and advertising for your website’s visibility. If you are willing to pay each time a prospect clicks on one of your ads on the web, this is the option for you. Don’t worry — you get to set a budget not to exceed.
CDN = Content Delivery Network – A way to distribute your website content (images, videos, documents) so they are delivered from the nearest server to your visitor. (The big boys do this and the technique is used on our newsletter, too)
ORM = Online Reputation Management – Taking control of what displays on the 1st page of a search engine when a user searches for a brand or product name, business name, or a person's first and last name. These techniques and strategies ensure that people find the right materials when they look for you on the Internet. ORM is often used when needing to cleanup or remove negative material displaying on a search query and replacing it with positive or neutral material.
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