Have you ever Googled your name or brand and found some “not-so-positive” results appearing in the 1st-page results? The links could be negative or fake reviews of your business, or even attributed to someone else or another business with the same or similar name. Potential clients might associate an unrelated issue with you or your brand and take their business somewhere else, a potential Louisiana based employer might trash your application after someone in HR Googles your name, someone in town for a day on a business trip might find a fake negative review about your restaurant and pick another location to eat, a lawsuit against your business (that you won) might show up and deter people who don't read past the displayed headline. There are endless ways these issues can create frustration, cause a company to lose business, and be troublesome for any brand or name.
When someone Googles your name or brand, you want to make sure they find the “real” you and the returned info is positive and accurate. This process is called Online Reputation Management or ORM.
What if this happens to you or your brand name?
Don’t worry. Sometimes all it takes is a bit of work to bump the offending results down in the search engine results page by building up new content on authoritative sites that allow you to sign up, post related content, and start ranking your new positive content. The "Domain Authority" number is an SEO ranking metric, created by Moz, that evaluates multiple criteria and rates a domain's "authority" on a scale of 0-100. The higher the number, the greater ability to rank across multiple search engines.
I’ve listed 21 local and not-so-local websites that frequently show up for various Louisiana name and business related queries that I have tracked over the past several months. You can use this list and get a jump start on protecting your brand and name for free.
Simply sign up, verify your email, post your content and build a few quality backlinks to your profile ( or business page) URL.
Top 21 Sites To Help Push Down Negative Results
Let us know in the comments if we may have missed any sites or your experience in setting up new content on the list we provided above.
If you or your business is facing a unique ORM situation where you need some help or guidance, we would love to assist. Our new Digital Presence as-a-Service team is equiped with powerful tools to invigorate your ranking, and bury the links causing trouble.