Maintaining a good business reputation was once reliant on good service, solid products, and a bit of word-of-mouth review. Now, thanks to the sustainability of the internet, a business’s reputation can be damaged by a review or incident that happened a decade ago. Getting noticed online can be [...]
Our team upgraded to the new Gmail this morning, and we’re already feeling more productive. Our communication platform, calendar and task list used to be spread across multiples windows and screens (or drawn on our doors), which cluttered our workspace and slowed down machine performance. But the Gmail [...]
Apple released a commercial this past November for the company's new iPad Pro. The ad features a teenage girl using her iPad in various locations for a variety of purposes, from photography to video chatting and writing to drawing. The punchline of the commercial: an older lady asks, &ldquo [...]
Facebook didn’t wait very long before shaking up the social algorithms in 2018. Announced early in January, Facebook is taking a more personal approach to the news feed. Over the first few months of the year, Facebook will be updating the news feed algorithm to prioritize posts with high [...]
Have you ever Googled your name or brand and found some “not-so-positive” results appearing in the 1st-page results? The links could be negative or fake reviews of your business, or even attributed to someone else or another business with the same or similar name. Potential clients might [...]
If You’re Not Translating Your Message, You’re Missing the Boat.
What is the ROI on Translation of Digital Content?
Spanish is the second-most spoken native language throughout the world behind Mandarin. It is also the third-most spoken language in the world. The Hispanic population of the [...]
The most important part of any digital project, be it a mobile app, software application, or website, happens before any code is written or any colors are chosen or themes designed. At Envoc, we created our Six Elements of a Sound Discovery Process as a way to deliver a [...]
What is the Mobile Experience all About?
Five years ago, mobile was really a class unto itself. Today, the lines between mobile and desktop are extremely blurred and on a future collision course when everything is just content and it is all consumed from whatever device the consumer wants to [...]
As the title suggests, I’m not going to be mincing words or my opinions here. Content Marketing is the single most important activity that any marketing department or marketing professional should be concerned with on a daily basis.
By definition, Content Marketing is “a type of marketing [...]
If you already have a business website, it should be no surprise that competing for client attention online is no easy task. Getting your website at the top of search results requires more than good content. Even if your site is just a few years old, it may not be [...]